I'm not sure if anyone still remembers that brief stint that Cadbury did to their fundraiser boxes many years ago, where they bumped up the price from $1.00 or $1.20 and suddenly half the student base at school wasn't interested in buying chocolate anymore. Even now, things like fuel prices are leaning towards the premium end of the price spectrum, which goes to show the profound effect of increasing the cost of something by a few tens of cents. Or I'm just a massive miser. Whichever comes first.
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